Interactive trails built around your venueA digital trail should feel
like it belongs there.
RÆDEL can turn a museum, heritage site, zoo, park, garden, science venue or visitor attraction into a browser based interactive trail without forcing every place into the same template.
Start with the real placeUse what visitors can actually see
The strongest interactive trails make the collection, building, landscape, enclosure, sign, viewpoint or hidden detail part of the challenge. RÆDEL can build story and progression around the physical things that already make your venue distinctive.
Choose the visitor behaviourGive exploration a purpose
A trail can encourage visitors to look more closely, move through more of the site, learn through discovery, solve together or return for a seasonal experience. The route and challenge design can follow the outcome you want rather than a fixed game format.
Add useful interactionsUse the phone only where it helps
Browser based adventures can combine story screens, observation, questions, puzzles and collections with optional QR, camera, location, compass or motion features. The technology supports the visit instead of replacing the venue with more screen time.